7f77 Privacy Policy — How We Protect Your Personal Data

1. Introduction

7f77 ("7f77", "we", "us", "our") respects your privacy and is committed to protecting your personal data. This Privacy Policy explains how we collect, use, store, share, and protect personal information when you visit 7f77.bio, register an account, or otherwise interact with any feature of the 7f77 Platform.

This Privacy Policy should be read together with our Terms & Conditions. By registering for an account or using the 7f77 Platform, you acknowledge that you have read and understood this Privacy Policy and consent to the collection and processing of your personal data as described herein.

7f77 operates under an international gaming licence, and certain data processing activities described in this policy — particularly identity verification and anti-money laundering checks — are mandatory regulatory requirements rather than optional features.

2. Data We Collect

7f77 collects personal data through several channels: information you provide directly during registration, data generated through your use of the Platform, and information obtained from third parties such as payment processors and identity verification partners.

We do not knowingly collect sensitive categories of personal data — such as health information, religious beliefs, or political opinions — and you should not submit such information through any 7f77 communication channel.

3. How We Use Your Data

7f77 processes your personal data for the following purposes:

• Account Creation & Management: To register your account, authenticate your identity at login, and maintain your account settings and preferences.
• Age & Identity Verification: To confirm you are at least 21 years of age and to verify your identity in compliance with our international gaming licence and applicable anti-money laundering regulations.
• Transaction Processing: To process deposits and withdrawals via JazzCash, EasyPaisa, bank transfer, or other supported payment methods, and to maintain accurate transaction records.
• Fraud Prevention: To detect and prevent fraudulent activity, multi-accounting, bonus abuse, and unauthorised account access through device fingerprinting and behavioural analysis.
• Customer Support: To respond to your queries via live chat or email and to resolve account or transaction issues.
• Responsible Gaming: To apply deposit limits, session timers, self-exclusion requests, and other responsible gaming tools you activate on your account.
• Legal & Regulatory Compliance: To comply with our obligations under our gaming licence, including reporting requirements to relevant regulatory authorities.
• Platform Improvement: To analyse aggregated, anonymised usage patterns to improve game offerings, payment flows, and platform performance for Pakistani players.

4. Legal Basis for Processing

7f77 processes your personal data on the following legal bases, as applicable:

• Contractual Necessity: Processing required to provide the services you have requested by registering and using the 7f77 Platform.
• Legal Obligation: Processing required to comply with KYC, anti-money laundering, and responsible gaming obligations under our gaming licence.
• Legitimate Interest: Processing required for fraud prevention, platform security, and service improvement, balanced against your privacy rights.
• Consent: Processing for optional marketing communications and non-essential analytics cookies, where you have provided explicit consent which may be withdrawn at any time.

5. Data Sharing & Disclosure

7f77 does not sell your personal data to third parties. We may share personal data with the following categories of recipients, strictly for the purposes described in this Policy:

• Payment Processors: JazzCash, EasyPaisa, and banking partners necessary to process your deposits and withdrawals.
• Identity Verification Providers: Third-party KYC verification services used to confirm your age and identity in compliance with regulatory requirements.
• Regulatory Authorities: Where required by law or by the terms of our international gaming licence, including in response to lawful requests from competent authorities.
• Technology Service Providers: Cloud hosting, customer support platforms, and security monitoring vendors who process data on our behalf under strict confidentiality and data processing agreements.
• Professional Advisers: Legal, accounting, or audit professionals where necessary in connection with regulatory compliance or dispute resolution.

6. Data Security

7f77 implements industry-standard technical and organisational security measures to protect your personal data against unauthorised access, alteration, disclosure, or destruction. These measures include:

• 256-bit SSL/TLS encryption for all data transmitted between your device and 7f77 servers;
• Encrypted storage of passwords using one-way cryptographic hashing — 7f77 staff cannot view your actual password;
• Two-factor authentication (2FA) available for all registered accounts as an additional security layer;
• Role-based access controls limiting internal staff access to personal data on a need-to-know basis;
• Regular security audits and penetration testing conducted by independent security specialists;
• Segregated storage of financial data from general account data, with additional encryption applied to payment references.

While we apply rigorous security measures, no system can guarantee absolute security. You play an important role in protecting your own data by using a strong, unique password, enabling 2FA, and never sharing your login credentials with anyone.

7. Data Retention

7f77 retains personal data for as long as necessary to fulfil the purposes outlined in this Privacy Policy, including ongoing legal, regulatory, and accounting requirements under our international gaming licence. As a general guide:

• Active account data is retained for the duration of your account's existence on the 7f77 Platform.
• Transaction and KYC records are retained for a minimum of five (5) years following account closure, in accordance with anti-money laundering retention obligations.
• Support correspondence is retained for up to three (3) years to assist with any future disputes or service quality reviews.
• Closed or self-excluded account data is retained in accordance with regulatory requirements even after account closure, to prevent circumvention of self-exclusion through re-registration.

Where retention is no longer legally required, 7f77 will securely delete or anonymise your personal data in accordance with our internal data retention schedule.

8. Cookies & Tracking Technologies

The 7f77 Platform uses cookies and similar tracking technologies to operate effectively and to improve your experience. We use the following categories of cookies:

• Essential Cookies: Required for core functionality such as maintaining your login session and securing your account. These cannot be disabled without affecting Platform functionality.
• Performance Cookies: Used to understand how players interact with the Platform so that we can improve game loading speed, navigation, and overall usability.
• Preference Cookies: Remember your settings such as language preference and display options across sessions.

You can manage or disable cookies through your browser settings at any time. Please note that disabling essential cookies may prevent you from logging in or using certain Platform features correctly.

9. Your Privacy Rights

Subject to applicable law and our regulatory retention obligations, you have the following rights in relation to your personal data held by 7f77:

• Right to Access: You may request a copy of the personal data we hold about you.
• Right to Correction: You may request correction of inaccurate or incomplete personal data, such as an incorrect mobile number or spelling error in your registered name.
• Right to Deletion: You may request deletion of your personal data, subject to our legal obligation to retain certain records (such as KYC and transaction data) for regulatory compliance purposes.
• Right to Restrict Processing: You may request that we limit how we use your data in certain circumstances.
• Right to Withdraw Consent: Where processing is based on your consent (such as marketing communications), you may withdraw that consent at any time without affecting the lawfulness of processing carried out before withdrawal.

To exercise any of these rights, please contact 7f77 support using the details provided in Section 13. We will respond to verified requests within a reasonable timeframe, typically within 30 days.

10. Children's Privacy

If you believe a minor has registered an account or provided personal data to 7f77, please contact us immediately using the details in Section 13 so that we can investigate and take appropriate action.

11. International Data Transfers

As 7f77 operates under an international gaming licence and uses globally distributed cloud infrastructure and service providers, your personal data may be transferred to and processed in countries outside of Pakistan. Where such transfers occur, 7f77 ensures that appropriate safeguards are in place — including contractual data protection clauses with our service providers — to maintain a level of protection consistent with this Privacy Policy.

12. Updates to This Privacy Policy

7f77 may update this Privacy Policy from time to time to reflect changes in our data practices, legal requirements, or platform features. Material changes will be communicated to registered players via the contact details on file. The effective date at the top of this page indicates the most recent revision.

We encourage you to review this Privacy Policy periodically. Continued use of the 7f77 Platform following any update constitutes your acceptance of the revised Privacy Policy.

13. Contact Us

If you have questions about this Privacy Policy, wish to exercise any of your privacy rights, or have concerns about how 7f77 handles your personal data, please contact us:

• Support Email: [email protected] (plain text — not a clickable link)
• Live Chat: Available via the 7f77 Platform from 08:00 to 02:00 PKT, seven days a week
• Response Time: Privacy-related requests are typically acknowledged within 48 hours and resolved within 30 days